Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the paper you already offer, your burnover sector paper and early warning signs guide, with one keyword, your own word: “BURNOVER”. Each banner is also shown at real phone size, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro. The highlighted part is all a phone shows.
  4. Featured → Add a link → thebigrefresh.com/book-a-call for now, then upload the tile as its image.
  5. Reply to every “BURNOVER” with the paper and the guide, then the DM below.

Five options

Option 1Your current banner, made stronger: your face, your $25M mission, your media, and a clear ask. The one we'd pick.
Nick Orchard

Saving Aus NFPs $25M in preventable burnout-turnover by 2031 | 300+ leaders supported, 60+ orgs | Ex NFP & Gov Exec | Feat: AFR, ABC, CEO Magazine, The Australian | DM "BURNOVER"

178/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2Your biggest number, in the money the person who signs already counts.
Nick Orchard

I help Aus NFPs stop losing up to $120k per burnt-out leader | Ex NFP & Gov Exec, budgets to $40M | 300+ leaders, 60+ orgs | Feat: AFR, ABC, The Australian | DM "BURNOVER"

171/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3The question your buyer says yes to, next to your photo.
Nick Orchard

Losing your best middle leaders to burnout? I can help | 300+ leaders, 60+ orgs | Ex NFP & Gov Exec | Clients: Uniting, Carers Victoria, Jesuit Social Services | DM "BURNOVER"

175/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your guide as the hero, with the promise on the cover.
Nick Orchard

I help Aus NFPs spot burnout before their best people resign | 14 yrs NFP & Gov exec | 300+ leaders, 60+ orgs | Feat: AFR, ABC, CEO Magazine | DM "BURNOVER"

156/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5You in the ABC studio, with your own line from your About.
Nick Orchard

Burnout in NFPs is structural. I help middle leaders fix it | Founder, The Big Refresh | 300+ leaders, 60+ orgs | Heard on ABC, featured in AFR | DM "BURNOVER"

159/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm just about to head out the door to pick my daughter up from school, so I thought I'd send this quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hi.

I'm Nick. I run The Big Refresh. We help Aussie NFPs stop losing their best middle leaders to burnout.

I had a look at your profile and your org's website, and you reminded me of [CLIENT NAME], who I was just chatting with.

[What was going on for them], and [RESULT].

It works because the middle leaders build their own leadership system with us over 12 weeks. It's designed around how they actually work, so it's still running long after we're done. It's not a training day that's forgotten by the next fortnight.

It's taken me 14 years as a leader in government and the sector, my own burnout, and 1,500+ coaching hours to get this right.

Right now we've got an offer where [THE OFFER].

As you can imagine, the Friday lunchtime yoga session isn't a big fan of us haha. But we don't mind. The more good people who stay in the sector, the better.

Anyway, I really have to go grab my daughter.

Would it help if I walked you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie at all. Happy to just send you my burnover sector paper and the early warning signs guide instead.

Nice to meet you!

Cheers,
Nick

Before it goes live

  • Send us the paper: the cover in the kit is a stand-in made from your logo, fonts and colours, because we haven't seen the real one. Send the PDF and its exact title and we'll swap the real cover into every banner and tile.
  • Your Refreshing Leader page: it still shows placeholder text to the public ("Insert [Interactive Burnover Cost Calculator...]"). Fix it, then point the Featured link there instead of the booking page.
  • One number: your headline says 300+ leaders supported, and your Experience says 100+ for-purpose leaders. Pick one so they match.
  • Option 5 photo: it's your ABC studio selfie, with the host beside you. Only use it if you're comfortable with that.