Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the paper you already offer, your burnover sector paper and early warning signs guide, with one keyword, your own word: “BURNOVER”. Each banner is also shown at real phone size, so you can see it reads.
Who: NFP CEOs, EDs and People & Culture leads who keep losing good middle leaders to burnout.
The workshop: a private 90-minute breakfast, "Keep your best middle leaders", built on how Uniting Vic Tas built its own coaching toolkit with you so the capability stayed after you'd gone.
Your profile: every banner and headline tells the same burnout-turnover story. "BURNOVER" gets people your sector paper and guide, and the guide becomes item one on the workshop agenda.
Who gets what: the one-shot DM goes to anyone who likes, comments or connects. The workshop invites go to your target list of NFP CEOs and P&C leads. Never both to the same person in the same week.
Saving Aus NFPs $25M in preventable burnout-turnover by 2031 | 300+ leaders supported, 60+ orgs | Ex NFP & Gov Exec | Feat: AFR, ABC, CEO Magazine, The Australian | DM "BURNOVER"
This is the real size on a phone. Every word is readable.
I help Aus NFPs stop losing up to $120k per burnt-out leader | Ex NFP & Gov Exec, budgets to $40M | 300+ leaders, 60+ orgs | Feat: AFR, ABC, The Australian | DM "BURNOVER"
This is the real size on a phone. Every word is readable.
Losing your best middle leaders to burnout? I can help | 300+ leaders, 60+ orgs | Ex NFP & Gov Exec | Clients: Uniting, Carers Victoria, Jesuit Social Services | DM "BURNOVER"
This is the real size on a phone. Every word is readable.
I help Aus NFPs spot burnout before their best people resign | 14 yrs NFP & Gov exec | 300+ leaders, 60+ orgs | Feat: AFR, ABC, CEO Magazine | DM "BURNOVER"
This is the real size on a phone. Every word is readable.
Burnout in NFPs is structural. I help middle leaders fix it | Founder, The Big Refresh | 300+ leaders, 60+ orgs | Heard on ABC, featured in AFR | DM "BURNOVER"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm just about to head out the door to pick my daughter up from school, so I thought I'd send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hi.
I'm Nick. I run The Big Refresh. We help Aussie NFPs stop losing their best middle leaders to burnout.
I had a look at your profile and your org's website, and you reminded me of [CLIENT NAME], who I was just chatting with.
[What was going on for them], and [RESULT].
It works because the middle leaders build their own leadership system with us over 12 weeks. It's designed around how they actually work, so it's still running long after we're done. It's not a training day that's forgotten by the next fortnight.
It's taken me 14 years as a leader in government and the sector, my own burnout, and 1,500+ coaching hours to get this right.
Right now we've got an offer where [THE OFFER].
As you can imagine, the Friday lunchtime yoga session isn't a big fan of us haha. But we don't mind. The more good people who stay in the sector, the better.
Anyway, I really have to go grab my daughter.
Would it help if I walked you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no biggie at all. Happy to just send you my burnover sector paper and the early warning signs guide instead.
Nice to meet you!
Cheers,
Nick
A second way in. Invite your best-fit people to a small, private session. The first two messages only ask if they'd like to come. The link only goes out in the last one, or once they say yes. Swap the [highlighted] bits yourself; the {curly} bits fill in automatically.
Why this workshop: It's built on your Uniting Vic Tas work. You coached their leadership and key team members, trained them to coach, and co-designed a Coaching Toolkit with them so the capability stays after you've gone (Jessica Hateley-Browne, Executive Director Mission & Equity, in her LinkedIn recommendation). It's the proof behind "still running long after we're done".
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]." Then carry on with the invite.
A private 90-minute breakfast for [SEATS, e.g. 12] NFP CEOs, EDs and People & Culture leads, in [PLACE] on {Day + date}. If your people are spread across states, run it on Zoom instead.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for NFP CEOs in [PLACE] on {Day + date}, walking through how Uniting Vic Tas built its own coaching toolkit with us, so the capability stayed in the team long after we'd finished.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for NFP People & Culture leads in [PLACE] on {Day + date}, walking through the leadership program we built for six of South Port Community Housing's staff, and why it worked where run-of-the-mill leadership training doesn't.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for public sector leaders in [PLACE] on {Day + date}, walking through how we coached managers at the Department of Education who don't naturally open up to outside coaches.
Would you like to come?
Hey Sarah, I know this is a bit random.
I saw your post about losing two team leaders before the Budget, and I'm hosting a small workshop for NFP CEOs in Melbourne on Thursday 22 October, walking through how Uniting Vic Tas built its own coaching toolkit with us, so the capability stayed in the team long after we'd finished.
Would you like to come?
Hey {First name}, I was chatting to [A PEER LIKE THEM, e.g. a CEO at a community housing org] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] NFP leaders on {Day + date}, and we'll go deep on the early warning signs before your best middle leader resigns.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're snowed under, no biggie at all. Just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Subject: Your private invite: NFP leaders workshop, {Day + date}
Hi {First name},
I know this is a bit random.
I'm hosting a small workshop for NFP CEOs in [PLACE] on {Day + date}, walking through how Uniting Vic Tas built its own coaching toolkit with us, so the capability stayed in the team long after we'd finished.
Would you like to come?
Cheers,
Nick
Subject: Re: Your private invite
Hi {First name},
I was chatting to [A PEER LIKE THEM] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Cheers,
Nick
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] NFP leaders on {Day + date}, and we'll go deep on the early warning signs before your best middle leader resigns.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Cheers,
Nick